Privacy Policy
Last updated: [November 01, 2026] Effective date: [November 01, 2026]
[QINGRUXU] ("we", "us", "our") operates [www.qingruxu.top] (the "Site"). We sell artificial plants, artificial Christmas trees and related decorative products.
This Privacy Policy explains what personal information we collect, how we use and share it, and the rights and choices you have. It applies to the Site and to any related services, emails and advertisements we provide.
Who we are (data controller):Registered address: [No.6 Zhengfeng Road, Caozi Town, Wuqing District, Tianjin, China]
1. Summary
We use this information to process and ship your orders, provide customer service, prevent fraud, improve our Site and — where permitted — send you marketing.
We do not sell your personal information for money. We share it with service providers (payment, shipping, email, analytics, advertising) that help us run our business.
You can access, correct, delete or port your information, or object to certain uses, by emailing [[email protected]].
2. Information We Collect
2.1 Information you provide to us
Orders and transactions. Name, billing and shipping address, email address, phone number, order contents and order history, delivery preferences, gift message, and any customization instructions (for example tree height, lighting options or stand specifications).
Payment information. Payments are processed by our third-party payment providers . We receive confirmation that payment was made, the last four digits of the card, the card brand and the billing address. We do not store full card numbers or card security codes on our servers.
Account information. If you create an account: your name, email address, password (stored in encrypted/hashed form), saved addresses and wish list.
Customer support and communications. The content of emails, chat messages, contact-form submissions, WhatsApp or social media messages, and any photos or documents you send us (for example, photos of a damaged item for a claim).
Reviews, photos and user-generated content. If you submit a product review or upload photos of our products in your home, we may publish them on the Site with the name or display name you choose.
Marketing preferences. Your subscription status, the types of products you are interested in, and your consent records.
Wholesale, trade and B2B enquiries. Business name, VAT/tax ID, business address, contact person, resale certificate and expected order volume.
Promotions and surveys. Information you submit when you enter a giveaway, use a discount code, or answer a survey.
2.2 Information collected automatically
When you browse or shop, we and our service providers automatically collect:
device type, operating system, browser type and version, screen size, language;
pages viewed, products viewed, time on page, clicks, scroll depth, and cart and checkout activity;
2.3 Information from third parties
We may receive information from:
Advertising and analytics partners ([e.g. Google, Meta, TikTok, Pinterest, Klaviyo]) — aggregated performance data and, where you have consented, identifiers that help us measure ad effectiveness;
We do not intentionally collect sensitive personal information (such as health data, biometric data, precise geolocation, racial or ethnic origin, religious beliefs, or sexual orientation) and ask that you do not send it to us.
3. Cookies and Similar Technologies
We use cookies, pixels, web beacons, local storage and software development kits ("cookies") for the following purposes:
Category | Purpose | Examples | Can you turn it off? |
Strictly necessary | Site functionality, cart, checkout, security, load balancing, fraud prevention | Session cookie, CSRF token, Shopify/WooCommerce core cookies | No — the Site cannot work without them |
Functional / preference | Remember language, currency, region, recently viewed items | Currency selector, chat widget settings | Yes |
Analytics | Understand how visitors use the Site, measure page performance | Google Analytics 4, Shopify Analytics, Hotjar | Yes |
Advertising / marketing | Measure and target ads, retargeting, limit ad frequency | Meta Pixel, Google Ads, TikTok Pixel, Pinterest Tag, Klaviyo | Yes |
Your choices. Where required by law, we ask for your consent before setting non-essential cookies, through a cookie banner or consent-management tool. You can also:
We do not currently respond to legacy "Do Not Track" browser headers, because no common industry standard for them exists.
4. How We Use Your Information
Purpose | Examples | Legal basis (EEA/UK GDPR) |
Fulfil your order | Process payment, pick and pack, ship, send tracking, handle returns and warranty claims | Performance of a contract |
Provide customer service | Answer questions about sizing, pre-lit vs. unlit trees, assembly, spare parts, damage claims | Performance of a contract / legitimate interests |
Operate and secure the Site | Prevent fraud, detect abuse, debug errors, maintain uptime | Legitimate interests / legal obligation |
Improve our products and Site | Analyse which pages and products perform, run A/B tests, improve descriptions and photos | Legitimate interests |
Marketing emails and SMS | Send newsletters, new-arrival and seasonal (Christmas) campaigns, abandoned-cart reminders | Consent (or legitimate interests for existing customers, where permitted) |
Advertising | Show you relevant ads on other platforms, build lookalike audiences, measure campaign performance | Consent |
Reviews and social proof | Publish reviews and customer photos you submit | Consent |
Legal, tax and accounting | Keep invoices and records, respond to lawful requests, enforce our terms | Legal obligation / legitimate interests |
Business operations | Manage wholesale accounts, analyse sales, plan inventory | Legitimate interests |
We will not use your personal information for a new purpose that is incompatible with those described above without first informing you.
5. How We Share Your Information
We do not sell your personal information for money. We share it only as described below.
Service providers (processors). Companies that perform services on our behalf, under contracts that limit their use of your data:
Professional advisers. Lawyers, accountants and auditors where necessary.
Business transfers. If we merge with, acquire or sell a business or its assets, personal information may be transferred. We will notify you and any transfer will remain subject to this Policy.
Legal and safety. We may disclose information to comply with law, a court order or a lawful request from a public authority, to enforce our Terms of Service, or to protect the rights, property or safety of our customers, our staff or others.
With your direction or consent. For example, if you ask us to share your details with a partner or installer.
Aggregated or de-identified data. We may share statistics that cannot reasonably be used to identify you.
"Sharing" for targeted advertising (CPRA). Under California law, using cookies or pixels to show you interest-based ads may be considered "sharing" or a "sale" of personal information. You can opt out at any time via the "Do Not Sell or Share My Personal Information" link in the Site footer or by enabling Global Privacy Control.
6. International Transfers
We may store and process your information in other countries where our service providers operate, including the United States, the European Union and Singapore.
Where we transfer personal information out of the EEA, the UK or Switzerland, we rely on appropriate safeguards — the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, and, where relevant, additional technical and organisational measures such as encryption in transit, access controls and data minimisation.
7. Data Retention
We keep personal information only as long as we need it:
Data | Retention period |
Order, invoice and tax records | [7] years after the transaction (as required by tax and accounting law) |
Account information | While your account is active, then [24] months of inactivity |
Customer service correspondence | [3] years from the last contact |
Marketing subscription data | Until you unsubscribe, plus [12] months of consent records |
Analytics and cookie data | Up to [26] months |
Fraud-prevention and chargeback records | [5] years |
Reviews and photos | Until you ask us to remove them |
When data is no longer needed, we delete it or irreversibly anonymise it.
8. Your Rights and Choices
8.1 If you are in the EEA, the UK or Switzerland
You have the right to:
8.2 If you are a California resident
Under the CCPA/CPRA you have the right to:
You may use an authorised agent to submit a request on your behalf; we may ask for proof of authorisation. We will verify your identity before acting on a request.
8.3 If you are in another US state
Residents of [Virginia, Colorado, Connecticut, Utah, Texas and other states with comprehensive privacy laws] may have similar rights to access, correct, delete, obtain a copy of, and opt out of targeted advertising, sale or certain profiling. To exercise them, contact us using the details in Section 13. If we decline your request, you may appeal by replying to our decision email.
8.4 If you are in Canada, Australia or New Zealand
You may request access to and correction of your personal information, and ask us to stop sending you marketing communications, by contacting us. Canadian residents may also contact the Office of the Privacy Commissioner of Canada; Australian residents may contact the Office of the Australian Information Commissioner.
8.5 How to exercise your rights
Email [[email protected]] with the subject line "Privacy Request". Please tell us what you want and include the email address used for your order so we can find your records. We respond within 30 days (or 45 days for California requests, where an extension is permitted, in which case we will tell you).
8.6 Marketing choices
Email: click "Unsubscribe" in any marketing email, or email us. Transactional messages (order confirmation, shipping updates, refund notices) are not marketing and will still be sent.
9. How We Protect Your Information
We use technical and organisational measures designed to protect your information, including:
No method of transmission or storage is completely secure. If a breach affects your rights, we will notify you and the relevant authorities as required by law.
10. Children's Privacy
Our Site is not directed to children. We do not knowingly collect personal information from children under 16 (or under 13 in the United States, or the applicable age of digital consent in your country). If you believe a child has provided us with personal information, contact us and we will delete it promptly.
11. Third-Party Links and Social Features
The Site may link to third-party websites, and may include social sharing buttons, embedded videos or plug-ins. We are not responsible for the privacy practices of those third parties; please review their privacy policies. Interacting with a social plug-in may allow the relevant platform to collect information about you.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top shows when it was last revised. If we make material changes, we will notify you by email or with a prominent notice on the Site before the change takes effect.
13. Contact Us
Questions, requests or complaints about this Privacy Policy or your personal information:
[QINGRUXU] Attention: Privacy Team [No.6 Zhengfeng Road, Caozi Town, Wuqing District, Tianjin, China] Email: [[email protected]] Phone: [+86-18920032875]
If you are in the EEA or the UK and are not satisfied with our response, you may complain to your national data protection authority or, for the UK, the Information Commissioner's Office (ico.org.uk).
